معرفی
Sheena Iyengar is the S.T. Lee Professor of Business and Chair of the Management Division at Columbia Business School, where she serves as Academic Director of the Innovation Hub. Recognized globally as a leading expert on choice and innovation, her research has transformed understanding of decision-making processes across multiple domains.
Dr. Iyengar earned her dual degree from the University of Pennsylvania (BA in Psychology and BS in Economics from Wharton, 1992) and PhD from Stanford University (1997), joining Columbia Business School in 1998. Her groundbreaking "Jam Study" demonstrated that excessive choice options can reduce consumer purchasing behavior, leading to the widespread adoption of the 80/20 rule in business strategy.
Her research spans decision-making, innovation, behavioral economics, and authenticity, with recent work examining AI art perception, political debate misperceptions, social media behavior, and cross-cultural decision-making. She has developed the Think Bigger method, a six-step innovation framework applying neuro- and cognitive science principles that differs from traditional approaches like Design Thinking by focusing on how creative ideas form in the mind.
Dr. Iyengar's publications reveal consistent themes around choice architecture's impact on human behavior. Her work shows how cultural contexts shape decision-making preferences, how simplicity-seeking affects complex choices, and how authenticity influences well-being across diverse settings from social media to professional networking.
- Thinkers50 2023 Innovation Award recipient
- Ranked among Top 10 Management Thinkers by Thinkers50 (2023)
- Author of award-winning books "The Art of Choosing" (2010 FT Business Book of the Year) and "Think Bigger" (2023 Axiom Gold Medal)
- Recipient of Presidential Early Career Award for Scientists and Engineers (2002)
- 50 Outstanding Asian Americans in Business (2022)
- Outstanding Faculty Award from CBS EMBA Class of 2021
As a blind woman, Dr. Iyengar has leveraged her unique perspective to develop innovative approaches to problem-solving. She advises hundreds of companies across business, technology, consumer retail, media, and STEM fields, helping transform decision-making criteria and elevate stakeholder experiences. Her TED Talks have collectively received over 7 million views, and she regularly appears in major media outlets including The Wall Street Journal, Financial Times, The New Yorker, and NPR.
