معرفی
Raghuram Iyengar is a Professor of Marketing at the Wharton School, University of Pennsylvania, and Faculty Director of Innovation, Experiential Learning, and Research Initiatives in Analytics. His research focuses on modeling individual-level choices and advancing marketing analytics through quantitative methods.
- Education: PhD in Statistics (Columbia University), B.Tech in Mathematics (IIT Kanpur)
Research Interests span empirical modeling, consumer decision-making, and applications of machine learning in marketing. He explores topics such as subscription programs, influencer marketing, privacy in digital health data, and cellular therapy accessibility.
Recent Awards:
- MBA Teaching Excellence Award (2022)
- Marketing Science Institute Scholar (2018)
- Finalist for William O’Dell and Paul E. Green Awards
Teaching includes courses like Marketing Management, Empirical Models in Marketing, and Data-Driven Marketing Decisions. He emphasizes practical applications of analytics in business strategy.
