معرفی
Dr Ann Wallin is a Senior Lecturer in the Marketing Discipline at the UQ Business School within the Faculty of Business, Economics and Law at The University of Queensland. Previously a Senior Project Manager at a global market research firm, she has expertise in industries including Financial Services, Automotive, and Aged Care. She holds a Bachelor, Bachelor (Honours), and PhD from The University of Queensland.
Research Interests: Ann focuses on consumer decision making, brand signaling, marketing education, discrete choice experiments, structural choice modeling, and survey research. Her work bridges theoretical consumer behavior with practical educational methodologies.
Research Trends: Her publications span tourism behavior during crises (e.g., pandemic impacts on cruising), methodological innovations in marketing education (e.g., improving quantitative research practices), and structural choice modeling in consumer decisions. Recent work explores food authenticity perceptions in post-travel behavior and the role of social norms in charitable giving.
Awards & Grants: No specific awards mentioned, though she secured funding (2014–2015) for research on retirement choice metrics. Supervision includes associate advising on two PhDs: 'The Effect of Social Media Complaint Management' and 'Food for Thought: Taste Marketing in Service Settings'.
Labs/Teams: Engaged with curriculum development initiatives and education-focused research collaborations, emphasizing student-partnered learning approaches.
