Sergios Dimitriadis

Sergios Dimitriadis serves as Professor in the Department of Marketing and Communication at Athens University of Economics and Business (AUEB), where he has taught since 2000 following ten years of academic and consulting experience in France. His instructional portfolio includes Digital and Omni-channel Marketing, Customer Experience Management, and Digital Content courses.

His educational credentials feature a foundational degree from Athens University of Economics and Business and a doctoral degree from France's University of Aix-Marseille.

Professor Dimitriadis specializes in digital consumer behavior with emphases on social media brand dynamics, 3D virtual retail environments, and relational value frameworks. His research investigates how technological interfaces shape consumer-brand interactions, particularly examining perceived value constructs in Facebook ecosystems and spatial navigation in immersive online stores.

Analysis of his 15 most recent publications reveals consistent focus on relational benefit-cost dynamics across digital contexts, with methodological strengths in experimental design and multivariate analysis. Key thematic trajectories include green brand relationship metrics (2018-2019), social media brand page typologies (2018), and trust-based segmentation in financial technology (2011).

No scientific awards were documented in source materials.

As scientific director of AUEB's Center for Training and Lifelong Learning educational programs, he bridges academic and professional spheres through European/national research program consultancy and organizational training initiatives, demonstrating commitment to applied knowledge transfer despite absence of specific grant details.