معرفی
Dr. Seong Kyoung Shin is an Assistant Professor of Marketing at Bowling Green State University (BGSU), part of the Schmidthorst College of Business. She holds a Ph.D. in Marketing from Purdue University, an MA in Management from Yale University, and an MA in Statistics from Columbia University. Her expertise spans empirical modeling, marketing analytics, causal inference, digital marketing, healthcare marketing, and targeting strategies.
Previously, she worked at Deloitte LLC as a data analytics consultant, developing demand forecasting models and marketing strategies. She also collaborated with Cigna as a data scientist, focusing on marketing targeting performance and optimal communication timing.
Education:
- Ph.D. in Marketing, Purdue University
- MA in Management, Yale University
- MA in Statistics, Columbia University
- B.A. in Statistics, Korea University
Research Focus: Dr. Shin’s work emphasizes applied econometrics, causal inference in marketing, and strategic targeting in digital and healthcare sectors.
Labs/Teams: No specific lab/team mentioned, but her role involves academic research collaboration with industry partners like Cigna.
