معرفی
Semra Doğan is an Assistant Professor at the Faculty of Economics and Administrative Sciences, Department of Business Administration, Kutahya Dumlupınar University since 2019. Previously held roles include Research Assistant at Anadolu University (2012-2018) and Doctor Lecturer at Dumlupınar University (2018-2019). She holds a PhD in Marketing from Eskişehir Anadolu University (2014-2018), Master's in Marketing from the same institution (2011-2013), and a Bachelor's in Business Administration from Dokuz Eylül University (2003-2007).
Education Background:
- Bachelor's: Business Administration, Dokuz Eylül University (2003-2007)
- Master's: Marketing, Anadolu University (2011-2013)
- PhD: Marketing, Eskişehir Anadolu University (2014-2018)
Research focuses on consumer behavior, brand loyalty, celebrity-product fit in advertising, sustainability practices, and supply chain management. Notable projects include studies on celebrity endorsement effects, pandemic behavioral economics, and ceramic industry supplier selection models.
Key academic contributions include over 20 peer-reviewed articles and books on marketing theory and practice. Awards include the 2016 Best Thesis Award at the 21st Marketing Congress. Teaches courses in integrated marketing communications, scientific research methods, and current marketing approaches.
Active in academic editing for journals like the Eskişehir Osmangazi University Journal of Social Sciences. Collaborates on interdisciplinary research spanning consumer psychology, digital marketing, and crisis communication strategies.
