معرفی
Prof. Dr. Aydın Kayabaşı is a faculty member at Kütahya Dumlupınar University, Faculty of Economics and Administrative Sciences, Department of Business Administration. He has served as a Professor since 2019, Associate Professor (2014-2019), and Research Assistant (2000-2009). He held administrative positions including Dean of Applied Sciences Faculty (2019-onwards) and Directorate of Production Management and Marketing Department (2015-onwards).
- PhD in Business Administration from Dokuz Eylul University
- Master's and Bachelor's from Dumlupınar University
Research interests focus on Marketing, Consumer Behavior, and Business Administration, with specific emphasis on:
- Green product purchasing
- Brand experience and loyalty
- Export strategies for SMEs
- Digital transformation in marketing
- Methodological rigor in qualitative research
His 135+ publications include books like Değişen Dünyada Satışta Başarı: Yeni Stratejiler (2023) and Marka Yönetimi: Kavramlar ve Uygulamalar (2021). Recent articles analyze marketing capabilities (2023), export performance determinants (2023), and brand fandom dynamics (2023).
Scientific accolades include:
- 2014 - TÜBİTAK 2219 International Postdoctoral Fellowship
- 2014 - YÖK Foreign Research Scholarship
He serves as editor for academic charts and has presented at conferences like the EGE 10th International Conference on Social Sciences (2023). Notably, he co-developed the AHP method for supplier selection in the ceramic industry (2019) and investigates green product purchasing factors in Turkey.
