معرفی
Assoc. Prof. Dr. Zubeyir Celik is a prominent academic in the Faculty of Applied Sciences at Kutahya Dumlupinar University, Department of Electronic Commerce and Management. Holding a PhD in Marketing from Marmara University (2021), he also earned degrees in Business Administration from Eskişehir Osmangazi University (BSc 2011, MSc 2017). His academic journey includes roles at Van Yuzuncu Yil University (2016-2025) and current positions at Dumlupinar University since 2025.
- 2007-2011: BSc in Business Administration, Eskişehir Osmangazi University
- 2014-2017: MSc in Business Administration, Eskişehir Osmangazi University
- 2017-2021: PhD in Marketing, Marmara University
Research Focus: Celik specializes in Digital Marketing, Consumer Behavior, and Marketing Research, with a particular emphasis on technology-driven consumer interactions. His work explores social network analysis, flow theory, and the technology acceptance model (TAM), applying these frameworks to areas like e-commerce, drone delivery, and digital currencies.
Publications: He has authored/ co-authored 81 publications, including books such as Practical Data Analysis in Social Sciences (2025) and Blockchain-Centered Current Business Models (2023). His journal contributions span topics like service robots, COVID-19’s impact on consumer anxiety, and metaverse marketing.
Administrative Roles: Celik served as Head of Department at Van Yuzuncu Yil University (2023-2025) and held Faculty Board Membership roles. He has also contributed to editorial boards, including the Turkish Journal of Marketing Research (2022-2025).
