Sarah Rogers

Sarah Rogers is Lecturer in Marketing at Oxford Brookes Business School, focusing on the societal value of arts and culture within community development frameworks.

Research expertise includes:

• Role of cultural assets in urban regeneration
• Economic impact of creative industries
• Small-scale cultural enterprises and community wellbeing
• Marketing strategies for arts organizations

Professional practice involves consultancy for arts, heritage, and cultural organizations on business development and marketing strategies. Teaches modules on Customer and Market Insights, Applied Marketing Consultancy, and Consumer Behavior.