معرفی
Michele Chiariello is a Senior Lecturer in Marketing Analytics at the Oxford Brookes Business School, part of Oxford Brookes University. He specializes in teaching modules such as Digital Marketing, Customer Insight and Engagement, and Marketing Analytics, emphasizing practical skills development for students. His research focuses on sustainable consumer behavior, leveraging Big Data and Machine Learning methodologies, particularly in the FMCG and semi-durable goods sectors. He employs mixed-method approaches combining qualitative and quantitative analysis.
Professionally, Chiariello holds membership in the Higher Education Academy (HEA) and serves as an External Examiner. He has also contributed to EU H2020 projects and consults for organizations like BlueInvest and the Innovation Centre. His work bridges academic research with industry applications, advocating for longitudinal research methodologies to improve modeling techniques.
