Neeru Malhotra

Professor Neeru Malhotra is a distinguished academic in Services Marketing, currently serving as Professor of Marketing at the School of Management and Marketing, Faculty of Business, University of Greenwich. She has held previous senior roles at Kingston Business School, Essex Business School, and Aston Business School. Her research focuses on four key areas: Retailing and Consumer Behaviour, Customer Engagement through Digital Technologies (AI/AR/VR/MR), Internal Marketing Strategies, and Influencer/Social Media Marketing. She has secured significant research grants, including ESRC and KTP awards, and her work appears in top journals like the Journal of Business Research and European Journal of Marketing.

Professor Malhotra is a Fellow of the Higher Education Academy (HEA) and has been recognized for teaching excellence, including the 'Most Engaging Academic' award. She has supervised numerous PhD/DBA students and served as an external examiner for institutions like Warwick, Southampton, and Oxford Brookes Business Schools. Her advisory reports have influenced service strategies for leading organizations, and she pioneered a BSc Honours programme on 'Customer Contact Planning and Management' at Ulster University.

• Research Grants: Over £350,000 secured across ESRC, KTP, and BA/Leverhulme initiatives.
• Teaching Awards: Multiple recognitions for engaging pedagogy and doctoral supervision.