Sara Hamidi

Professor Sara Hamidi serves as a faculty member in the Department of Executive Management at Islamic Azad University, Tehran, Iran. Her academic profile centers on marketing expertise with specialized focus on brand crisis management, particularly examining how food safety scandals impact branding in developing societies.

Her research interests encompass:

• Marketing Management and Brand Strategy
• Crisis Communication and Response
• Consumer Behavior in Scandal Contexts
• Social Apathy and Indifference in Branding
• Green and Sustainable Marketing
• International Marketing Applications

Professor Hamidi's publication record shows concentrated output between 2020-2021, with 14 research works spanning brand crisis analysis, customer complaint handling, tourism economics during pandemics, and innovative business models. Her work demonstrates strong thematic consistency in examining marketing failures and recovery strategies, particularly through qualitative phenomenological approaches in developing economy contexts.

She maintains active engagement with academic networks through ResearchGate (19,220 reads) and collaborates within institutional frameworks like Sibel A. Ozkan's Lab. Her professional activities include developing practical business guides on negotiation, mentoring, and trading methodologies alongside theoretical research contributions.