Sunaina Kapoor

Sunaina Kapoor is an Assistant Professor in Management at EM Normandie since 2024. She holds a PhD in Management (International Marketing) from the Indian Institute of Foreign Trade (2022), with a dissertation on brand scandal impacts. Her research focuses on Strategic Brand Management, Consumer-Brand Relationships, and UN SDG-aligned marketing. Previously, she taught at IMT Dubai and NMIMS School of Business Management in Mumbai, specializing in courses like Marketing Management and Consumer Behavior.

Dr. Kapoor’s academic contributions include cooperative fellowship support from the University of Verona and publications in journals such as Journal of International Food & Agribusiness Marketing and International Journal of Retail & Distribution Management. Her work explores retailer roles during brand crises, social media amplification effects, and sustainable brand communication strategies. She actively presents at global conferences like INDAM and ICCMI, addressing topics ranging from consumer emotions in brand scandals to strategic resilience post-crisis.

Her teaching portfolio includes subjects like Market Research, Management, and Marketing, reflecting her expertise in both theoretical and applied aspects of marketing. Her research agenda bridges brand management with socio-economic sustainability, emphasizing ethical communication and crisis mitigation aligned with the UN’s 17 SDGs.