ILARIA BAGHI

Ilaria Baghi is an Associate Professor at the University of Modena and Reggio Emilia, Department of Communication and Economics. She specializes in Marketing, Corporate Social Responsibility (CSR), Brand Management, and Crisis Communication. Her research focuses on consumer behavior, ethical consumption, brand crises, and sustainable practices. She teaches courses such as Marketing Technologies for e-Commerce, Ethics of Business and Sustainable Development, and Brand Communication.

Her work integrates theoretical frameworks with practical applications, emphasizing CSR strategies, consumer responses to brand scandals, and the effectiveness of marketing communications. She holds an ORCID: 0000-0001-9397-3810 and is based in Reggio Emilia.