معرفی
Samuel M. Tham is an Assistant Professor in Journalism & Media Communication at Colorado State University (College of Liberal Arts). His work bridges academia and industry, focusing on media psychology, digital advertising ethics, and problematic media use in gaming. Prior to academia, he spent over a decade in advertising and PR roles, including founding an online gaming company.
Education:
- Ph.D. in Journalism & Media Communication, Michigan State University
- M.A. in Journalism, University of Missouri
Research Focus: Examines digital advertising’s impact on vulnerable populations, ethical messaging in video gaming, and the intersection of media use with mental/social health. Notable projects include studies on loot box ethics, problematic gaming correlates (sleep/diet hygiene), and influencer authenticity perceptions.
Awards:
- 2024 CSU Best Teacher Award
- 2022 AEJMC Media Ethics Top Faculty Paper
- Addy Awards for advertising excellence
Advising & Pedagogy: Develops industry-connected curricula, mentoring students for academic and professional careers. Advocates for closing academia-industry gaps through applied research.
Labs/Initiatives: Leads projects integrating media psychology principles with digital advertising practice, emphasizing ethical frameworks for emerging platforms.
