Eva Grosemans

Eva Grosemans is an Assistant Professor in Communication Sciences at KU Leuven, affiliated with the Lab for Media Culture & Policy. Her research focuses on the intersections of digital gaming, simulated gambling, and adolescent behavior. She investigates how gaming mechanics, parental mediation, and media policies influence problematic behaviors among youth. Grosemans leads the 'Gam(e)(a)ble' project examining the blurring lines between gaming and gambling, involving multi-method research on adolescent exposure to loot boxes and gambling-like elements.

Her work combines quantitative and qualitative approaches, including longitudinal studies and content analyses of video game streams (e.g., Twitch). Key contributions address regulatory evasion of Belgian loot box bans, dark design patterns in monetization strategies, and the role of persuasive communication in gaming contexts. She collaborates with interdisciplinary teams across psychology, media studies, and policy analysis.

Recent studies highlight the impact of gaming motives (e.g., social interaction vs. escapism) on problematic behaviors and the interplay between parental styles and adolescent risk-taking. Her findings inform policy frameworks for media regulation and digital literacy programs targeting youth and parents.

Grosemans teaches courses such as 'Kinderen en media' (Children and Media) and 'Kwantitatieve data-analyse' (Quantitative Data Analysis). Her work has been presented at major conferences like DiGRA and the Etmaal van de Communicatiewetenschappen, emphasizing applied research with societal impact.