معرفی
Sally Dibb is a Professor at Coventry University’s Research Centre for Business in Society, specializing in marketing and consumer behavior. With research spanning market segmentation, social marketing, and digital transformation, her work examines consumer decision-making, financial vulnerability, and sustainable consumption practices.
Her research interests focus on understanding consumer behavior in complex environments, developing effective segmentation strategies, and exploring the societal impact of marketing practices. Key areas include vulnerable consumers, digital marketing implementation, and the intersection of marketing with social policy.
Recent publications demonstrate strong trends in practical implications research, with studies examining date labeling effects on food waste, digital marketing frameworks for B2B contexts, and financial vulnerability interventions. Her work consistently bridges theoretical insights with practical applications across consumer, organizational, and policy domains.
Research Supervision and Grants:
- Accepts PhD students in marketing and consumer behavior
- Leads projects on financial capability and vulnerable consumers
- Collaborates with industry partners on marketing implementation research
