معرفی
Annesha Makhal is a Lecturer in Marketing and Advertising at Coventry University’s CBL School of Management. She holds a PhD in Marketing from the University of Otago (2020), alongside an MSc in Marketing and a B.Com (Honours) in Marketing. Her research focuses on consumer behaviour, sustainability, and food waste reduction, particularly through the lens of consumer socialisation and SDG 12.
Education:
- Doctorate in Marketing, University of Otago (2020)
- MSc in Marketing, Awarded June 2015
- B.Com (Honours) in Marketing, Awarded June 2013
Research Interests:
Her work explores how societal norms and marketing practices contribute to food waste, leveraging qualitative methods and bibliometric analysis. Key themes include children’s food preferences, circular economy principles, and sustainable consumption patterns. She has conducted nationally recognized studies on ‘ugly food’ perceptions and their impact on waste reduction.
Publications & Research Trends:
Her articles emphasize interdisciplinary approaches to sustainability challenges, such as cultured meat innovation, clothing lifecycle extension, and local food systems. Recent work integrates bibliometric analysis to map research gaps in social marketing and sustainability practices.
Awards:
- ASPiRE Pump Prime Research Grant (2023)
- University of Otago Doctoral Scholarship ($75k, 2016)
Advising & Grants:
Accepting PhD students focusing on sustainability and consumer behaviour. Active in consultancy projects like the ‘Fair Dealings’ proposals for UK fresh produce industries and a 2023-2024 internally funded project on edibility practices.
Collaborations:
Works with institutions like ANZMAC and the British Academy of Management, presenting at conferences on topics such as food waste as a marketing issue and sustainable consumption strategies.
