Rahul Sen

Rahul Sen is a Lecturer in Marketing at the CBL School of Management. He holds a Doctorate in Marketing from the University of Otago (2015–2019), focusing on evidence-based alcohol counter-marketing campaigns. His academic journey includes roles such as Research Assistant (2019), part-time Lecturer (2018), and Marketing Tutor (2017–2019) at the University of Otago.

Education:

• Doctorate in Marketing, University of Otago (2015–2019)

Research interests span social marketing, public health, behavioral analysis, and alcohol policy, with a focus on sustainability and consumer behavior. His work explores topics like place attachment, alcohol warning labels, and gender-specific drinking patterns.

Publications reflect a trajectory from analyzing drinking behaviors (2016) to sustainability-focused social marketing (2023), emphasizing methodological rigor and real-world policy applications. Key themes include bibliometric analysis of sustainability research and designing effective alcohol interventions.

• Received the University of Otago Doctoral Scholarship (2014).

Advising and grants: No formal advisees listed, though his research collaborations include co-authors like Potdar and Makhal. Active in conferences such as ANZMAC 2023.