معرفی
Balkrushna Potdar is a Lecturer in Marketing at the Tasmanian School of Business and Economics, University of Tasmania, where he contributes to teaching, research, and academic service. His work spans digital marketing, consumer ethics, sustainability, and social responsibility, with a strong emphasis on real-world impact.
- PhD in Marketing Management, University of Otago, New Zealand
- Master of Business Studies in Marketing Management, University of Pune, India
- Master of Computer Applications, Punjab Technical University, India
- Postgraduate Diploma in Business Studies (Computer Management), University of Pune, India
- Master of Philosophy in Business Administration, Global Open University, India
- Master in Computer Management, University of Pune, India
- Bachelor of Science in Computer Science, Swami Ramanand Teerth Marathwada University, India
Balkrushna’s research focuses on socially responsible marketing, including sustainable fashion consumption, data privacy in digital environments, modern slavery prevention in supply chains, and LGBTQIA+ marketing. He investigates how psychological ownership can deter shoplifting, how gossip theory explains data privacy concerns, and the motivations behind clothing repair and recycling. His work bridges consumer behavior with ethical and environmental imperatives.
His recent publications reveal a strong trend toward sustainability, digital ethics, and consumer vulnerability. He employs bibliometric and thematic analyses to map research landscapes in modern slavery disclosures, social marketing, and clothing life extension. His empirical studies explore consumer responses to data privacy, repair behaviors, and emerging market segments like spornosexuals.
- Best paper award at the Performance Management Association of Australasia Conference 2023
- Student-nominated Teaching Appreciation Certificate (2023)
- Unit Commendation for BMA351 Marketing Management (2023)
Balkrushna mentors doctoral and master’s students, supervising research on cultured meat acceptance, modern slavery compliance in tourism, and pandemic-related stockpiling behavior. He has led curriculum initiatives integrating real-world challenges and industry collaboration. He is actively involved in academic service, serving as session chair, discussant, and external examiner at major conferences like ANZMAC and BAM, and contributing to UNESCO’s Digital Learning Week. He is a member of the Sustainable Fashion Consumption Network and the Human Trafficking and Modern Slavery Research Network.
حوزههای پژوهشی
