معرفی
Sahil Sambyal is a Lecturer in the Faculty of Business and Law at the University of Roehampton, affiliated with the Marketing, Operations, Supply Chain, and Innovation (MOSI) research cluster. He serves as Programme Leader for Undergraduate Marketing programmes (BSc in Marketing and BSc in Business Management and Marketing). His academic roles include teaching, course design, and dissertation supervision at both undergraduate and postgraduate levels.
- Education: PhD (2022), MBA (2017), B.Tech in Electrical Engineering (2007)
- Research Focus: Brand equity's impact on financial performance, marketing-finance interface, and quantitative methods
- Teaching Modules: Strategic Marketing, Data Analytics for Marketers, Business Data Analysis
His research employs advanced quantitative techniques such as DEA, CAPM, and panel data modelling to explore how brand equity fluctuations and organizational efficiency influence firm performance. Notable work includes his 2022 PhD thesis on brand equity-stock market performance linkages.
Awards:
- Fellow of the Higher Education Academy (FHEA)
Pre-academic career: 7 years as a Marine Electrical Engineering Officer onboard oil tankers (2009–2016).
