Omid Kamran Disfani

Omid Kamran Disfani is an Assistant Professor at the Southern Illinois University (SIU) College of Business, Department of Marketing. He joined SIU in 2019 after earning his PhD in Business Administration (Marketing) from the University of Missouri. His academic background includes a Master’s in Advertising and Marketing from the University of Leeds (England), a Graduate Certificate in Applied Statistics from the University of Kentucky, and a BSc in Industrial Engineering from AmirKabir University of Technology (Iran).

• PhD in Business Administration (Marketing), University of Missouri
• Master’s in Advertising and Marketing, University of Leeds
• Graduate Certificate in Applied Statistics, University of Kentucky
• BSc in Industrial Engineering, AmirKabir University of Technology

His research focuses on managerial marketing, marketing strategy, and data analytics, with specific emphasis on how firms’ strategies affect performance and managerial decision-making in retailing and service contexts. His publications in journals like the Journal of Service Research and European Journal of Marketing explore topics such as customer incivility, brand equity, and retail market dynamics.

Professor Kamran teaches marketing strategy and management across undergraduate, MBA, and PhD levels, alongside courses in data science, brand management, and advertising management.