معرفی
Nico Schauerte is an Associate Professor of Technology & Innovation Marketing at the School of Business and Economics, Vrije Universiteit Amsterdam. He holds a doctoral degree from the Marketing Center Münster (2014) and has prior experience in e-commerce and telecommunications sectors, including roles at Mister Spex and Vodafone Germany. His research focuses on digital platforms, omnichannel marketing, and brand communications, emphasizing quantitative methods using observational and experimental data.
Education: Business administration degrees from the University of Münster, Germany, and the University of Rome La Sapienza, Italy. Postdoctoral research at the University of Cologne’s Department of Retailing and Customer Management (2016–2020).
Research Interests: Digital platforms dynamics, hardware-software ecosystems, brand platform strategies, retail innovation, and privacy regulations in advertising. His work appears in top journals like Journal of Marketing and Harvard Business Review.
Awards: Finalist for the H. Paul Root Award (2022) and Shelby D. Hunt/Harold H. Maynard Award (2022). Teaching includes Marketing Strategy, Value-Based Marketing, and Entrepreneurship at Vrije Universiteit and University of Münster.
Key Projects: Studied network effects in hardware-software markets, disruption of retail value chains, and brand authenticity in advertising. Collaborations span consumer behavior, platform strategies, and AI-driven marketing challenges.
