Jake An

Jake An has been a Lecturer in the Marketing Discipline Group at UTS Business School since April 2022. With a PhD and Bachelor of Commerce (First Class Honors) from UNSW, his research focuses on technology-driven approaches to enhance consumer financial wellbeing and understand societal impacts of financial technologies.

• University: University of Technology Sydney
• School: Business School
• Department: Marketing Discipline Group
• Academic Rank: Lecturer

Research Interests:
Jake's work examines goal-enabling technologies in financial apps, social investing platforms, and behavioral marketing. He investigates how fintech innovations influence consumer behavior and charitable giving patterns.

Academic Contributions:
His research appears in top journals like Management Science and Journal of Marketing. He received the prestigious Shelby D. Hunt/Harold H. Maynard Award in 2023 for his marketing theory contributions.

• 2023: Shelby D. Hunt/Harold H. Maynard Award
• 2024: Best Conference Paper at ANZMAC
• 2023: Best of the Best Conference Paper at Global Marketing Conference

Professional Experience:
Prior to UTS, he led research and development at fintech company Raiz Invest (2017-2022). He also serves on journal editorial boards and conference committees while conducting impactful industry collaborations.