Roy Virgen

Roy Virgen is a Lecturer at the Paul Merage School of Business, University of California, Irvine. He brings over two decades of industry experience from leadership roles at UPS, Procter & Gamble, the NBA Developmental League, and Macy's, with extensive international work in Thailand, Vietnam, Cambodia, and Singapore between 2016 and 2020.

His educational background includes an MBA with a concentration in Marketing from the University of La Verne and a PhD in Leadership from the University of the Cumberlands (ABD). He continues to work on completing his dissertation.

Roy's research interests focus on Leadership, Organizational Behavior, Consumer Behavior, Influencer Marketing, Content Marketing, and Social Media. His expertise also spans retail operations, supply chain management, marketing strategy, employee training and retention, and higher education pedagogy. His practical experience enriches his teaching and consulting approach.

Currently, Roy consults for businesses seeking international expansion and is preparing to launch a new semi-professional basketball team as President of Basketball Operations for the Professional Basketball League Summer League, starting in 2022. This role involves assembling the coaching staff and building community engagement.

• Scientific Awards: No awards mentioned.

Roy has advised on business strategy and leadership development through consulting and academic instruction, though no formal advisees or grant funding are listed. He is actively involved in both academic and entrepreneurial ventures, bridging theory and practice.

He maintains a strong commitment to lifelong learning, spending personal time reading about business and investing while balancing family life with his wife.