معرفی
Teresa Recio Naranjo is an Adjunct Professor of Marketing at IE Business School (part of IE University) since 2003, combining academic roles with corporate consulting. She holds a Ph.D. in Marketing from Universidad Complutense and an MBA from IESE Business School. Her professional background includes senior marketing roles at Procter & Gamble and Kellogg, managing global brands like Ariel and Frosties.
Education:
- Ph.D. in Marketing, Universidad Complutense de Madrid
- MBA, IESE Business School (University of Navarra)
- Business Management Degree, Universidad San Pablo (CEU)
- Law Degree, Universidad Complutense de Madrid
Research & Expertise: Focuses on measuring marketing's role in corporate value creation, brand management strategies, and cross-border marketing effectiveness. Active in executive education and corporate advisory roles.
Professional Roles:
- Associate Consultant at Conento (analytical marketing firm)
- Member of Frontier Strategy Group's Expert Advisory Network
- Prior leadership roles at Procter & Gamble and Kellogg's marketing departments
Awards: Consistently recognized by students, including top teaching honors at IE Business School.
