معرفی
Alex Yoh is an Instructor at Rowan University's Ric Edelman College of Communication & Creative Arts, specializing in Public Relations & Advertising. He teaches courses such as 'Inside the Front Office,' 'Social Media & Sport Communication,' and 'Sport & Entertainment Event Planning.' Yoh holds a B.S. in Broadcast Journalism from Emerson College and an M.A. in Sports Leadership from Marquette University.
His professional experience includes over a decade at Harris Blitzer Sports & Entertainment (HBSE), where he serves as Vice President of Business Operations for the Delaware Blue Coats (NBA G League). He co-oversees the Blue Coats Academy program, providing Rowan students with professional sports industry experience. Previously, he worked in marketing roles at Marquette University and the Pittsburgh Pirates.
Research interests focus on sports communication, event planning, and fan engagement strategies. Notable work includes 'Best Practices in Marketing Women's College Basketball' (2014). He actively bridges academic and professional realms through industry partnerships and experiential learning initiatives.
