Rowena Ditzell

Rowena Ditzell is a Lecturer at the Management Discipline Group within the UTS Business School. She holds a PhD (2024) from UTS, focusing on the Future of Work, particularly the 4-Day Work Week and its impacts on business and employees. Prior to academia, she spent 22 years in senior marketing roles at multinational firms like Coca-Cola, Unilever, and Campbell Arnotts, leading large teams and delivering business results.

Education:

• PhD in Management, University of Technology Sydney (2021–2024)
• Masters of Business, University of Technology Sydney (1994–1996)
• Bachelor of Arts (Mass Communications), Macquarie University (1987–1989)

Research Focus: Her work examines flexible work arrangements, hybrid working models, and the evolving workplace. Key projects include multi-method studies on four-day work week trials in Unilever Australia and New Zealand, exploring business outcomes, employee productivity, and sustainability goals.

Funded Research: She leads ongoing studies like the Unilever ANZ Four-Day Work Week Trial (2024–2025) and investigates intergenerational attitudes toward flexible work (2025).

Teaching: Teaches courses such as Career & Portfolio Management, Management Capstone, and People Work and Employment at UTS Business School.