معرفی
Roman Pavlyuchenko is an Assistant Professor in Management Marketing, Business & Society at the University of Bath, affiliated with the Centre for Business, Organisations and Society (CBOS). His work focuses on luxury goods branding, ethical market dynamics, and consumer behavior influenced by material properties of products.
- Expertise areas: Brand strategy, business ethics, luxury markets
- Research methods: Ethnographic studies, system dynamics modeling
His recent publications explore how material composition shapes consumer interactions with products (2024) and ethical dimensions of enrichment economies (2025). Pavlyuchenko's research contributes to UN Sustainable Development Goals related to responsible consumption and production.
Notable collaborations include work with co-authors Dion and Prokopec on luxury market dynamics, with one paper achieving 228 downloads and Mendeley attention. His 2024 paper gained media coverage across 3 news outlets and engagement on academic platforms.
