Robin Coulter

Robin Coulter is a Professor and Department Head in the School of Business at the University of Connecticut. He holds a Ph.D., M.B.A., and B.S. from the University of Pittsburgh and Pennsylvania State University, respectively. His research focuses on global citizenship, cross-cultural consumer behavior, branding strategies, digital marketing, and numerical cognition in pricing. He has been actively involved in the American Marketing Association (AMA) as Past President of its Academic Council and is a 2023 AMA Fellow.

Education:

• Ph.D. in Marketing, University of Pittsburgh
• M.B.A., University of Pittsburgh
• B.S., Pennsylvania State University

Research Interests: Coulter's work bridges cultural identity, global marketing strategies, and consumer decision-making. He explores how brands act as cultural passports, the role of digital tools in consumer research, and psychological pricing mechanisms. His recent studies emphasize the 'fresh start mindset' and its environmental sustainability implications, leveraging metaphor-based techniques to decode consumer perceptions.

Awards & Recognition: Recipient of the 2023 AMA Fellow distinction for contributions to marketing academia and practice. His research has appeared in top-tier journals like Journal of Marketing Research and Journal of Consumer Research.

Teaching & Consultancy: Coulter teaches courses in consumer behavior, market-driven management, and research methods. His industry collaborations include New York Life Investment Management, Procter & Gamble, and Coca-Cola.