Timothy Halloran

Timothy Halloran is a Senior Lecturer at the Scheller College of Business (Georgia Institute of Technology), specializing in consumer brand strategy and social media engagement. He has taught across Undergraduate, MBA, and Executive MBA programs since 2015 and served as Faculty Director of the EMBA program from 2020–2024.

Education:

• D.B.A., University of Florida
• M.M.R., University of Georgia
• B.S., Washington and Lee University

Research focuses on brand-consumer relationships, social media brand communities, and consumer engagement strategies. His work has been recognized with the 2021 Best Paper Award in the Journal of Interactive Marketing and multiple university-wide teaching awards.

Notable contributions include his book Romancing the Brand (2014), which earned awards for marketing excellence, and pioneering courses like Global Product and Brand Management at Georgia Tech.

Key achievements:

• Lead Powerade and Dasani launches at Coca-Cola
• Innovator of the Year - Coca-Cola
• Developed new marketing curricula integrating real-world insights