معرفی
Monica Harper Muschalik is an Adjunct Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. She brings over two decades of industry experience in marketing, brand management, and strategic planning to her academic role, teaching courses such as Marketing Strategy and Planning (MARK 3339).
Education:
- Masters of Business Administration (MBA), Marketing and International Business, The University of Chicago Booth School of Business
- Bachelor of Science in Finance, University of Illinois, Champaign, IL
Her expertise lies in brand management, marketing communication, and strategic planning, with extensive experience in the consumer packaged goods sector at global firms including Sara Lee, M&M Mars, and Coca-Cola. She has lived and worked internationally in The Netherlands, Qatar, and Hong Kong, and has founded her own marketing consulting business, Core Brand Builders, which advises companies and nonprofit organizations on optimal marketing strategies and integrated communication.
There are no recent scholarly publications listed, but her professional work reflects applied trends in brand strategy, international marketing, and marketing communications across diverse sectors and global markets.
Scientific Awards:
- No scientific awards listed
Monica Harper Muschalik does not hold formal academic advising roles or research grants; her contribution is primarily through teaching and industry engagement. She is not affiliated with any formal research lab or academic research team.
