Rick Saucier

Rick Saucier is a Professor of Marketing at Thomas College in Maine, holding a D.B.A. from California Pacific University and an M.B.A. from the University of Maine. His professional affiliations span the Marketing Management Association, Society for Case Research, Society for the Advancement of Management, MBAA International, American Marketing Association (AMA), AMA Consumer Behavior Special Interest Group, and National Business Education Association.

Dr. Saucier's educational credentials include:

• D.B.A. from California Pacific University
• M.B.A. from the University of Maine

His research focuses on ethical dimensions of marketing practice, consumer behavior dynamics, retail environment design, and innovative pedagogical approaches. Key interests include stealth marketing ethics, green marketing implementation in academia, store design's impact on sales, and developing critical thinking skills among millennial students. His work consistently bridges theoretical frameworks with real-world business applications, emphasizing responsible marketing practices and educational effectiveness.

Analysis of Dr. Saucier's publications from 2001-2015 reveals sustained scholarly engagement with marketing ethics and educational innovation. Early work explored retail store design influences (2001), while later research examined contemporary issues like stealth marketing (2010) and green marketing authenticity (2010). His 2015 book "Reflections on Life in Higher Education" and conference presentations on "Shark Tank!"-style projects demonstrate evolving focus toward practical teaching methodologies and academic career development.

No scientific awards were documented in the source materials.

Dr. Saucier has significantly contributed to marketing education through innovative curriculum development, notably the "Shark Tank!" marketing plan project and research on meaningful internship construction. While specific grant funding isn't mentioned, his extensive conference participation and book publications indicate sustained scholarly activity. His collaborative work with colleagues like Margrette Newhouse on internship frameworks highlights commitment to experiential learning.