Russell Reams

Russell Reams is a Part-time Lecturer in the Business department at Oglethorpe University. His academic background includes a B.A. from Wingate University, an M.B.A. from the University of North Carolina at Wilmington, and a D.B.A. from Kennesaw State University.

• B.A., Wingate University
• M.B.A., University of North Carolina at Wilmington
• D.B.A., Kennesaw State University

His research interests focus on advanced quantitative methodologies like Partial Least Squares Structural Equation Modeling (PLS-SEM), brand personality dynamics in advertising, and online consumer behavior. He has explored topics such as e-tailing strategies, the impact of online advertising on ethical consumer decisions, and social presence constructs in digital retail environments.

His publications emphasize methodological contributions to family business research and consumer behavior studies. Recent work includes applications of PLS-SEM in organizational contexts and investigations into digital marketing's role in shaping consumer intent.

No scientific awards or grants are explicitly listed in the provided information.