Joseph F. Hair, Jr.

Dr. Joseph F. Hair, Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the Mitchell College of Business, University of South Alabama, Mobile, AL. He has co-authored over 100 book editions and 170+ scholarly journal articles, with expertise in quantitative methods, structural equation modeling, and marketing research.

• Education:
• PhD, University of Florida
• Master of Arts, University of Florida
• Bachelor of Arts, University of Florida

Research Interests: Dr. Hair is a global leader in Multivariate Data Analysis, Structural Equation Modeling (SEM), and Partial Least Squares SEM (PLS-SEM). His work bridges theoretical and applied marketing research, focusing on advanced statistical techniques to solve business problems. His books, including Multivariate Data Analysis (8th edition, 2019) and A Primer on Partial Least Squares Structural Equation Modeling (3rd edition, 2022), are foundational texts in business analytics.

Scientific Awards: Dr. Hair has received global recognition with over 500,000 career citations, an H-Index of 132, and an I-10 index of 543, reflecting his significant academic impact.

Advising & Grants: As Director of the Ph.D. Program in Business Administration, Dr. Hair leads one of the most rigorous and applications-oriented doctoral programs. The department emphasizes student-centered learning, preparing graduates for careers requiring analytical and communication skills in global business contexts.