Reinhard Herok

Reinhard Herok serves as a Research Fellow at the University of Applied Sciences Wiener Neustadt within the Institute for Sustainability. His work focuses on international market entry strategies for sustainability products, particularly examining communication frameworks and customer journey mapping.

His research interests span

• International Marketing
• Sustainability Communication
• Sales Funnel Analysis
• Public Benefit Assessment
• Market Research for Eco-products

with particular expertise in developing communication concepts for products like worm bins entering new international markets.

Dr. Herok has completed research projects including 'Communication Concept for Internationalization' (2020-2021) and 'Marketing Concept for the Public Benefit Assessment' (2019-2020), both focused on research marketing applications.

His methodology emphasizes analyzing the complete customer journey from initial contact to transaction completion, identifying key conversion points and cultural barriers in international sustainability product marketing.