Lisa Maria Muhr

Lisa Maria Muhr is a Research Associate at the Institute for Sustainability, University of Applied Sciences Wiener Neustadt, actively contributing to climate action initiatives through applied research. Based at the Wieselburg Campus, she specializes in translating sustainability concepts into practical consumer-facing solutions.

Her research portfolio demonstrates focused expertise in:

• Climate-friendly living systems and consumer behavior analysis
• International market communication strategies
• Public benefit assessment frameworks
• Sustainability portal development and content management

Currently leading the bewusstkaufen.at project (2024-2026), she develops Austria's primary digital platform for sustainable consumption. Previous projects include internationalization communication concepts for global market entry (2020-2021) and public benefit marketing frameworks (2019-2020), showcasing consistent project execution capability.

Contact via lisa.muhr@fhwn.ac.at or +43/5/0421 2570 for collaboration opportunities in sustainability communication, consumer behavior research, or climate action initiatives.