Julia König

Julia König is a Researcher at the E-Commerce Department of the University of Applied Sciences Wiener Neustadt. Her work focuses on the intersection of economics, digital innovation, and sustainable business practices, particularly in regional food production and small-scale producer networks.

Her research explores how digital transformation (Artificial Intelligence, e-commerce platforms) reshapes traditional direct sales models, emphasizing sustainability and competitiveness. Publications like Direct Sales 2.0 highlight challenges and opportunities for small producers adapting to modern market demands.

Recent activities include conference presentations on topics such as David vs. Goliath dynamics in food production and sustainable growth strategies aligned with global development goals. She is actively involved in academic discussions and research collaborations within her field.