Raj Sethuraman

Raj Sethuraman serves as the Marilyn and Leo Corrigan Professor and Chair of the Marketing Department at Southern Methodist University's Edwin L. Cox School of Business. Holding a PhD from Northwestern University's Kellogg School of Management, he has established himself as a leading scholar in brand competition and marketing strategy through extensive research and teaching excellence.

Education

• PhD in Marketing, Kellogg School of Management, Northwestern University

Research Focus Professor Sethuraman's work centers on the strategic dynamics between national brands and store brands, with particular emphasis on price-advertising interactions and brand equity measurement. His research employs advanced econometric modeling and game theory to derive empirical generalizations applicable to retail management. Key contributions include foundational frameworks for understanding promotion elasticity differentials and competitive response patterns in multi-brand environments.

Publication Trends His recent work (2011-2015) demonstrates consistent focus on brand competition mechanics, appearing in premier journals like Journal of Retailing and Journal of Marketing Research. The research shows increasing sophistication in modeling retailer-supplier conflicts while maintaining practical relevance for marketing executives.

Scientific Recognition

• Eugene Byrne Teaching Innovation Award (2010)
• John D.C. Little Award for Marketing Science
• Jagdish Sheth Award for Journal of the Academy of Marketing Science
• O’Dell Award Runner-up (Journal of Marketing Research)
• William R. Davidson Award 2nd Place (Journal of Retailing)
• Paul Green Award Finalist (Journal of Marketing Research)

Professional Engagement As an active academic leader, Sethuraman serves as Associate Editor for Journal of Retailing and on editorial boards of Marketing Science, Journal of Marketing Research, and other top-tier publications. His consulting practice spans major corporations including Samsung Telecommunications and KPMG, while his nonprofit leadership includes founding Charity through Art Foundation (CHAART) which funds underprivileged communities through cultural events. His executive education programs globally address critical marketing strategy challenges.