Raj Devasagayam

Raj Devasagayam is a Professor in the Department of Marketing and International Business at the Leon Hess Business School, Monmouth University. His career includes prior roles as Dean of the School of Business at SUNY Old Westbury, inaugural Chair of the Marketing Department at Siena College, and Director of the Center for Undergraduate Research and Creative Activity at Siena College. He has contributed to academic leadership through AACSB accreditation efforts and curriculum innovation, including launching a nationally recognized master’s program in forensic accounting.

• Ph.D. in Marketing, Florida Atlantic University
• MBA, Mumbai University
• B.A. in Economics, Vikram University

His research spans marketing strategy, consumer behavior, and cultural influences on financial services. Key areas include brand management, social media engagement, and the psychology of purchasing decisions. His publications with students cover diverse topics such as athlete scandals, compulsive consumption, and mobile gaming innovations like Pokémon Go.

Recent works examine place-based pedagogy as entrepreneurship accelerators (2023), online reviews’ impact on buying decisions (2022), and cross-cultural financial behavior (2017-2018). His 2015-2016 studies on cognitive dissonance and deal-driven consumption highlight cultural differences in consumer psychology.

• School of Business Excellence in Research award (2016), Siena College
• Excellence in Teaching Award (2007), Siena College
• Hormel Meritorious Teaching Award (2008), Marketing Management Association
• Excellence in Teaching Award (2003), St. Norbert College

Raj has advised students in publications across brand management, financial services, and consumer psychology. He serves on the boards of the International Society of Marketing (2022-), New Jersey Center for Nonprofits (2023-), and Monmouth Medical Center (2023-), reflecting his interdisciplinary engagement.