معرفی
Raechel Johns is a Professor in Marketing and Service Management at the University of Canberra's Canberra Business School, where she serves as Head of School. Her research spans Transformative Service Research, customer value, and technology-mediated service delivery.
Her primary research interests include:
- Vulnerable consumer communities
- Self-service technologies and chatbot interactions
- Social media's role in service ecosystems
- Technology marketing in not-for-profit contexts
Recent publications reveal strong focus trends:
- Humanization of AI service interfaces (2024-2025)
- Negative word-of-mouth dynamics (2025)
- Gender career aspirations in contemporary workplaces (2024)
Current research projects include:
- Impact of short-term rentals on long-term housing supply (2024)
- Workforce shortages in ACT (2022)
- Understanding gambling harms in digital age (2022-2024)
She actively supervises PhD students in services marketing, transformative service research, and technology-facilitated service delivery.
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