Priyamvadha Rangan

Priyamvadha Rangan is an Associate Professor in the Department of Business Administration at the School of Business & Management, State University of New York at Brockport. She serves as a Committee Member on the President’s Council on Diversity & Inclusion.

Her educational background includes:

• PhD in Marketing from the University of Kansas
• MS in Advertising from Syracuse University
• MA in Communications from the University of Madras
• BSc in Mathematics from the University of Madras

Dr. Rangan specializes in marketing research with emphasis on Integrated Marketing Communications, Consumer Behavior, and Services Marketing. Her work examines Digital Marketing applications, Sales Force Management strategies, and cognitive processes in advertising including visual/verbal information effects on memory and program context influences. She investigates information processing and evaluation mechanisms within consumer decision frameworks.