Debora Grossman

Debora Grossman is a Clinical Assistant Professor of Marketing at the School of Management, University at Buffalo. She holds an MBA from Syracuse University and a BS from the State University of New York at Oswego. Her career combines academic teaching with extensive industry experience in marketing roles across advertising, market research, product management, and brand strategy.

Education:

• MBA, Syracuse University
• Bachelor of Science in Business Administration, State University of New York at Oswego

Research & Teaching: Grossman teaches undergraduate and graduate marketing courses, including Principles of Marketing, Selling and Sales Force Management, and Advertising and Promotion. Her industry experience spans roles at companies like GE, Thomson Consumer Electronics, and consulting firms, focusing on product development, brand awareness, and advertising campaigns.

Awards:

• Milton Plesur Excellence in Teaching Award (University at Buffalo)
• Excellence in Teaching Award (Niagara University)

Industry & Professional Background: She has held positions as a Marketing Specialist at Raymond Corp., Project Director at GE, and various consulting roles in product management, advertising, and market research. Her work includes collaborations with Cold Stone Creamery, Raymour & Flanigan, and Keep It Organized LLC.