Philip Rosenberger III

Dr. Philip Rosenberger III is a Lecturer in Marketing at the University of Newcastle's Newcastle Business School (Marketing Department). Based at the Ourimbah campus, his research focuses on sports marketing, new product development, telework, retail innovation, and social/ethical marketing. He has a PhD in Management from the University of Newcastle and holds international qualifications from institutions like Erasmus University and Georgia State University.

His research explores quantitative and qualitative methodologies, including structural equation modeling (SEM) and mixed-method approaches. Notable collaborations include projects with TU Dortmund University on fan engagement in sports (funded by Faculty Industry grants) and studies on women's football engagement in Australia and Germany. He has received awards including the 2021 Emerald Literati Outstanding Paper Award.

Rosenberger teaches courses in marketing strategy, market research (using SPSS), digital/social media marketing, and consumer behavior. He has served in administrative roles such as Chair of Peer Review in the Faculty of Business & Law, and on ethics and assessment committees.

His work bridges academia and industry through projects like the Newcastle Jets fan engagement studies and initiatives to involve undergraduate students in research. Key themes in his recent publications include AI in tourism, consumer-brand engagement, and fan loyalty dynamics in sports.