معرفی
Endarman Saputra is a Lecturer in Sport Management and Badminton at the Department of Sports and Health Education, University of Jambi, Indonesia, serving since 2003. He concurrently holds leadership positions including Director of Judge and referee for the Indonesian Amateur Boxing Association in Jambi Province (2005–present), former Director of Sport Sciences for the Jambi Province Sport Committee (2016–2020), and ex-Director of Event Management for the Jambi Province Football Association (2017–2021).
His academic qualifications include:
- Master of Science in Sports Management and Marketing, Kyungpook National University, South Korea (2014)
- Bachelor of Sports Coaching, Sport Science Faculty, Yogyakarta State University, Indonesia (2001)
Dr. Saputra's research centers on Sport Marketing and Consumer Behavior, specifically examining consumption patterns of sporting events, services, products, and brands. His work investigates team quality-satisfaction dynamics in professional football, brand loyalty mechanisms, and psychological responses to athlete-spokespersons, with emphasis on racial variables and cross-cultural contexts (Indonesian and South Korean markets). He employs both explicit and implicit measurement methodologies to analyze consumer behavior in sports settings.
Analysis of his 2014-2015 publications reveals consistent focus on empirical sports marketing research, particularly fan loyalty determinants in emerging markets and advertising effectiveness through dual-process theory. Key contributions include identifying behavioral loyalty drivers in Indonesian football and demonstrating how racial variables influence consumer responses to athlete endorsements, advancing understanding of sports consumer psychology in diverse cultural environments.
No scientific awards were documented. Regarding academic advising, no graduate students or formal advisees were listed. His administrative roles in provincial sports organizations constitute his primary professional engagement beyond teaching, with no research grants or laboratory affiliations mentioned.
