Naehyun Jin

Dr. Naehyun Jin is Associate Professor in the Tourism and Events Management program at George Mason University's College of Education and Human Development. His research focuses on hospitality management, consumer behavior in service settings, and tourism marketing with emphasis on restaurant management and customer experience.

Jin's work examines restaurant innovation, healthy dining behaviors, generational differences in hospitality experiences, and relationship marketing in service contexts. Recent publications investigate sports bar aesthetics, kids café loyalty, and the role of gratitude in service relationships.

His research integrates consumer psychology with service management, exploring how factors like health consciousness, brand credibility, and service innovativeness influence customer perceptions and loyalty across different hospitality segments.