Ameet Pandit

Dr. Ameet Pandit is a Senior Lecturer in Marketing at the Newcastle Business School, University of Newcastle. He holds a PhD from the University of Melbourne (2010), a Bachelor of Engineering from the University of Pune, India, an MBA from the University of Texas, and a Postgraduate Certificate in Academic and Professional Learning from the University of Northumbria. His research focuses on consumer behavior, high-tech product adoption, and green marketing, with a particular emphasis on AI, autonomous systems, and digital platforms' impact on consumer decision-making.

Research Interests: Consumer Adoption of High-Tech/Green Products, AI in Marketing, Autonomous Technologies, Service Design Innovation, and Digital Marketing Strategies.

Grants & Collaborations: Dr. Pandit has secured over $85,794 in grants, including studies on AI-enabled conversational agents in religious tourism and football fan engagement. He collaborates internationally with institutions like TU Dortmund University and the Newcastle Jets football club, focusing on customer experience innovation in sports and technology-driven marketing solutions.

Labs/Teams: His work involves interdisciplinary teams exploring AI applications in marketing, consumer behavior analysis, and digital platform strategies. Recent projects include analyzing fan engagement in women's football and AI's role in enhancing customer experiences.