معرفی
Phil Megicks is an Associate Professor in Marketing at the University of Southampton. His research focuses on consumer behavior, ethics and sustainability, SME strategy, food retailing, tourism management, and social media marketing. He serves as Chief Examiner for the Chartered Institute of Marketing since 2010 and is affiliated with the Centre for Marketing Research.
His education includes a BCom, MBA, PhD, PGCE, DipM, and FCIM. He teaches Customer Insight and Marketing Strategy, with extensive experience supervising PhD students (nearing 20 completions as Director of Studies).
Research interests center on ethical and sustainability-driven buying decisions, organizational dynamics in small businesses, and sector-specific strategies for food, tourism, and retail. His work emphasizes the interplay between consumer and organizational decision-making for societal benefit.
Phil has secured funding for KTP projects improving SME decision-making and government grants analyzing UK food sector shopping behavior. His publications span journals like Tourism Management, European Journal of Marketing, and Journal of Business Research.
