معرفی
Dr. Peter Spier is an Associate Professor at SKEMA Business School (France) and a Visiting Lecturer at ISM (International School of Management). He holds a doctorate from the University of Oxford and an MBA from ESCP-EAP in Paris. His expertise spans Brand Management, International Marketing, and Intercultural Studies with a focus on sustainability in global industries.
- Education:
- PhD in Business Management, University of Oxford
- MBA, ESCP-EAP Paris
- Teaching: Brand Management, Business Development, Negotiation Strategies
- Research: Explores sustainability integration in fashion, cross-cultural marketing dynamics, and innovative pedagogy in business education.
Recent work emphasizes sustainability practices in fashion industries and brand crisis management. He actively contributes to MSc program development and case study writing.
۰مقاله منتشرشده
