Tony Van ha LUONG

Professor Tony Van ha LUONG holds a position at the IÉSEG School of Management, specializing in Marketing and Tourism Management. He earned his Ph.D. in Management Sciences (Marketing) from ESCP-EAP, France (2020), a Master of Management Research from University of Lille 2 (2016), and a Master of Business Administration in Innovation and Entrepreneurship from CFVG, Vietnam (2015). His research focuses on quantitative methods, marketing strategies, and tourism sustainability, with notable contributions to digital fashion in the metaverse, regenerative tourism, and inclusive service design.

Education

• Ph.D., Management Sciences, Marketing, ESCP-EAP, France (2020)
• Master of Management Research, University of Lille 2, France (2016)
• Master of Business Administration – Innovation and Entrepreneurship, CFVG, Vietnam (2015)

Research Interests

Professor LUONG’s work bridges marketing and tourism, emphasizing content analysis, destination branding, and sustainable practices. He explores emerging trends like digital fashion in virtual spaces, solo tourism behavior, and regenerative hospitality through machine learning and text-mining techniques. His studies often leverage social media data (e.g., Twitter, YouTube) to decode consumer attitudes toward luxury, sustainability, and travel.

Professional Experience

Before academia, he served as Account Director at Say Cheese Event and Communication in Vietnam (2010–2015).

Teaching

He teaches Market Research in the Bachelor in International Business program, focusing on applying analytical tools to marketing challenges.